SW1. Where politics and style collide.

In this small area of London, the power bases of politics, journalism, public affairs and the crown reside. And it’s not just the laws of the land that these players are influencing.

SW1 Style lifts the lid on what makes Westminster, Whitehall, Millbank and St James fashionable. Why do politicians choose certain pieces of clothing? What are the conventions for particular events and occasions? Which designers are favoured by law makers? And how can we all manage situations with a bit of style? This blog covers these questions - and more.

Founded in January 2022 by an SW1 insider, SW1 Style features interviews with politicians, professionals, journalists and designers alongside styling tips, product reviews, and professional guidance for those looking to be their stylish best.

“…Decide the clothes in which you are comfortable.” - Margaret Thatcher.